Crooked Media 1.0
I joined Crooked Media during the company’s formation and built its visual identity alongside the founders. Crooked Media set out to be a different kind of media company with a unique mix of humor and expertise at its core, and it was important that was communicated through its branding. Crooked Media has grown into an influential media company and Pod Save America remains one of the most downloaded podcasts of all time. This must be due to good graphic design.
NEW worlds of art with AI
AI has the ability to unlock new efficiencies and skills but it requires thoughtful planning and implementation. I have defined workflows and creative teams structures around AI and used them to develop new types of experiences.
account building and rfp response
While Creative Director at GLOW in New York, I established and grew Cartoon Network as a flagship account. I was responsible for new business development and led a team of designers responding to RFP’s and creating the work that we won.
CROOKED MEDIA 2.0
As Crooked Media headed into its 4th election cycle, it needed to mature and scale. The challenge was retaining the brand’s human touch while providing the ability to make more things and reach more people.
design for gaming
While at working at GLOW I oversaw the development of mobile and web-based games. These light, branded game experiences have returned to fashion as companies look for new ways to reach a hyperstimulated audience. Games provide a positive brand association rather than an interruption and are increasingly turned to for engagement.
Live events
Crooked Media hit the ground running with 50+ live shows in it’s first two years. I produced the visual material for these shows and guided their stage presentation. From Pod Save America Live at 3,000 person theaters, to Lovett or Leave It’s weekly comedy club residencies, Crooked’s live events created a unique touchpoint for the brand.
Design for ecommerce
Merchandise provided Crooked Media with an additional revenue stream as well as another route of influence. A few viral moments, along with coordinated promotion via a dynamic Shopify email workflow and in-house ad reads helped drive Crooked’s audience to its store. I worked with the eComm team to make designs responsive to audience preferences and helped turn the Crooked store into a destination for its audience.
learning to sew
I’m interested in the intersection of old and new technology. Advancements in computerized sewing and embroidery machines provide an interesting glimpse into the past while capitalizing on the newest technology. The core of a sewing machine has not changed in 200 years, but automation and cost reduction have made it possible to produce clothing at a consumer level that was not possible a few years ago.
