Account building and rfp response.
While creative director at GLOW, I helped develop the agency’s Request for Proposal response and secured new accounts.
Agency week pitch
Each year, Cartoon Network would invite agencies to pitch their capabilities. I partners with a developer to showcase how the network could embrace new technology to connect with its demanding audience that had seen it all.
new accounts and growing revenue
We won Cartoon Network’s business and helped them expand their Youtube channel with experiences created specifically for the platform. We partnered with Google’s Youtube team and generated millions of views and increased the network’s YouTube subscriptions by over 25% percent.
We spent several years working in partnership with Cartoon Network and Youtube to create boundary pushing experiences for the platform. From choose your own adventure games utilizing new modes of navigation to personalized game experiences that functioned within the COPA framework, we helped Cartoon Network connect with its audience in ways it hadn’t been able to before.