I designed and directed the creation of products for the Crooked store. Great care was taken to understand our audience and everything we produced was done with them in mind.

The Crooked store and supporting promotional mechanisms were dynamic and could shift with the rapidly evolving news cycle. We worked with Shopify to implement the newest methods of store and email optimization.

I provided visual direction for Crooked Media’s house brands. The Crooked Coffee brand was built in collaboration with beverage design wizards Young Jerks and aimed to capture the spirit of a highly-caffeinated podcast audience